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This Too Shall Pass (OK Go song)
"This Too Shall Pass" is an alternative rock song by OK Go from the album ''Of the Blue Colour of the Sky''. The single was released in January 2010. The band took the unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live performance of the song in collaboration with the University of Notre Dame Marching Band. The second features a giant Rube Goldberg machine, constructed to operate in time with the song. The popularity of the second music video of the song has been compared to that of the band's video for "Here It Goes Again", helping to boost live performances and single song sales for the group but did not significantly improve sales of the ''Colour'' album. Difficulties in marketing and distribution of the videos with their corporate label, EMI, led the band to form their own independent label shortly after the videos' releases.
The song was featured in the films ''The Joneses'', ''Freakonomics'' and ''The Vow''. It was also featured in the video game ''Top Spin 4''. It was also used as the theme song for the U.S. version of The Inbetweeners.
==Song==
The lyrics to "This Too Shall Pass" are written to encourage its audience, burdened with some figurative weight, to "let it go, this too shall pass" in the near future instead of continuing to let the weight keep them from enjoying life, akin to the meaning of the original phrase, ''This too shall pass''. The song continues much of the theme of ''Of the Blue Colour of the Sky'', which, according to Damian Kulash, was about "searching for hope in hopeless times"; "This Too Shall Pass" and other songs from the album were written at the onset of the late-2000s recession. ''Billboard'' considered the song to be a "psych-pop anthem", similar to MGMT's "Kids"; this is in part due to the album's producer Dave Fridmann who had also worked with MGMT and The Flaming Lips and brought some of the same musical stylings along.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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